Case Study: Increasing Developer Productivity with FlowQBot Smart Bundles and Local Commerce Calendars

How smart bundles and local calendars drove measurable uplift

Hook: We partnered with a mid‑sized developer platform to test smart bundles and calendar integrations. The result: better retention, higher AOV and improved local discovery.

Background and objectives

The customer wanted to increase lifetime value and event conversion without heavy ad spend. We combined smart bundles with local commerce calendar integrations, inspired by the case study in "Case Study: How Smart Bundles Increased Event AOV on Calendarer by 24%" and the calendar scaling strategies from "Building Local Commerce Calendars".

Implementation

1. Created bundle templates tied to event attendance
2. Automated enrollment funnels with privacy‑first sequences (Creator Shops Funnels)
3. Synced bundles to local event calendars to surface offers to nearby attendees

Results

• 24% increase in average order value for event bundles
• 15% increase in 30 day retention among bundle purchasers
• 10% higher attendance for events when bundles were promoted through local calendars

Why structured data mattered

Visibility increased after we applied structured data and microformats to event listings. We borrowed ideas from the salon case study that saw major visibility gains with structured data at "How a Small Salon Leveraged Structured Data".

Monetization and membership hooks

Smart bundles worked best when paired with a hybrid membership model; read the hybrid bonus case study at "Increasing LTV with a Hybrid Bonus & Membership Model" for design inspiration.

Lessons learned

• Start with a single, measurable bundle tied to a calendar event
• Instrument attribution carefully — local calendars require consistent UTM and microformat tagging
• Use privacy‑first outreach sequences to avoid churn

Final takeaway

Combining smart bundles with local calendars is low friction and high impact. If you want to replicate, read the calendarer case study, local calendar architecture, the structured data salon case study, and the hybrid membership work: Smart Bundles Case Study, Local Commerce Calendars, Salon Structured Data Case Study, and Hybrid Membership Case Study.